As the demand for "natural" personal care products such as lotions, balms and shampoos continues to soar, manufacturers are responding with a host of new products. Some are natural, some aren't. But how is a shopper to know? Until now, consumers had no idea what was truly natural since there was no standard definition of the term used by industry.
That is no longer the case. To end this confusion and help consumers, the Natural Products Association announced today a new certification program which defines natural and includes an easily-identified seal. Shoppers can expect the seal to begin appearing on certifier personal care products in the coming months.
"People want natural products because they are good for them and good for our environment," said Debra Short, president of the Natural Products Association. "But anyone could claim their product was 'natural,' even if it had 100 percent synthetic or petroleum-based. That wasn't fair to consumers or to companies who make truly natural products, and this seal will help end all that confusion."
For the rest of the story, click here: http://www.medicalnewstoday.com/articles/106094.php
That is no longer the case. To end this confusion and help consumers, the Natural Products Association announced today a new certification program which defines natural and includes an easily-identified seal. Shoppers can expect the seal to begin appearing on certifier personal care products in the coming months.
"People want natural products because they are good for them and good for our environment," said Debra Short, president of the Natural Products Association. "But anyone could claim their product was 'natural,' even if it had 100 percent synthetic or petroleum-based. That wasn't fair to consumers or to companies who make truly natural products, and this seal will help end all that confusion."
For the rest of the story, click here: http://www.medicalnewstoday.com/articles/106094.php
1 comment:
one of the things that concerns me, is how much of the production of a products qualifies it for the label 'natural' or 'organic'. If I am going to pay more $$ for something because it is better for me and my family, shouldn't it actually be better?
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